Ceramic
Wall and Floor tiles
Capability matrix
Kajaria possesses the largest ceramic
wall and floor tile range in India,
comprising tiles in diverse sizes,
designs and finishes to cater to all
customer segments. The Company’s
wall tiles are produced in Gailpur
and Vijaywada (Vennar); floor tiles
are produced in Gailpur and Morbi
(Soriso); in addition, the Company also
procures ceramic wall and floor tiles
from quality-conscious manufacturers
in Morbi.
The Company’s products are marketed
through a robust distribution network
of dealers and sub-dealers; Kajaria
Prima showrooms are present in every
major Indian town.
Competitive advantage
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brand premium in the ceramic tile
space
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stocks all sizes under one roof, a
significant convenience in dealer
procurement
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dedicated teams for managing
product display, branding and
promotions at every dealer and sub-
dealer showroom
Performance report, 2015-16
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ceramic tile capacity
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printed tiles
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the product offering
PRODUCT SEGMENT - 1
Challenges faced
Counter measures
undertaken
Benefits
The expanded capacity in
Gailpur remained partly
unutilised during the initial
part of the year
Transferred tile outsourcing
from Morbi to production in
Gailpur facility.
Introduced two new sizes
(25x75 cm and 40x80 cm)
in ceramic body in the wall
tile segment.
Operated plants at more
than 100% efficiency and
optimised overheads.
Increased competition from
vitrified tiles as the preferred
flooring tile solution
Introduced two new floor
tile sizes (60x60 cm and
80x80 cm) in polished
ceramic body for the first
time in the country.
Raised awareness in the
dealer community regarding
the product.
Increased competition from
the unorganised sector
especially from Morbi
Increased branding and
promotional activities
aggressively.
Profitability improved
despite an otherwise
sluggish business
environment.
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KAJARIA CERAMICS LIMITED
