Indian tile industry snapshot
(in MSM)
2010 2011
2012 2013 2014 Share
Production
550
617
691
750 825 6.6(%)
Consumption
557
625
681
718
756 6.3(%)
Exports
28
30
33
51
92 3.4(%)
India
a global tile
manufacturing player
The Indian
tile industry
While the Indian tile industry was histor-
ically dominated by ceramic floor tiles,
there is now an increasing shift towards
vitrified flooring solutions due to their
strength and low water absorption.
A majority of the Indian tile manufactur-
ers hail from Morbi (Gujarat) and ac-
count for ~60% of the total production.
Morbi is possibly the second largest tile
cluster in the world.
The growth of disposable incomes has
enhanced a preference for branded
products. Unorganised players lack
marketing expertise; they do not pos-
sess the resources required to create
large brands. As a result, quality con-
scious players prefer to partner leading
national tile brands. In 2015-16, the tile
industry performance largely mirrored
the country’s economic growth.
Tiles are integral to home and interiors improvement and have emerged as an
aesthetically superior flooring and cladding solution, rather than just being hygiene
products.
3rd
Largest producer and
consumer of tiles in
the world
756
MSM
Tile consumption
in 2014
5.3
%
Growth in tile
consumption over 2014
10
%
Growth in tile
production over 2014
825
MSM
Tile production in
2014
30
l
KAJARIA CERAMICS LIMITED
