Sanitaryware
and faucets
Capability matrix
Kajaria expanded its horizons
from tiles into sanitaryware and
faucets to complete the entire
basket of bathroom products. The
Company launched its sanitaryware
and faucets verticals through its
subsidiary Kajaria Bathware Pvt Ltd.
The Company commissioned a
7 lac piece per annum facility at
Morbi, in August 2014; its
1 million pieces faucet facility at
Gailpur (Rajasthan) commenced
commercial production in July
2015.
Competitive advantage
Ŕ ,BKBSJB (SPVQ QSPEVDU SFTQFDUFE
for its product quality and
innovation
Ŕ &TUBCMJTIFE EFBMFS OFUXPSL
for tiles; close to 60% of the
sanitaryware dealers comprise
existing tile dealers
Performance report
Highlights, 2015-16
Ŕ 3FWFOVF GSPN UIF TBOJUBSZXBSF
business increased significantly
Ŕ *ODSFBTFE UIF EFBMFS CBTF
Ŕ *ODSFBTFE 4,6T GSPN JO
2014-15 to 200 in 2015-16
Ŕ 3FDFJWFE CVTJOFTT GSPN TNBMM
projects in metros
Ŕ 1SPNPUFE TBOJUBSZXBSF
products through participation
in exhibitions and branding
exercises
PRODUCT SEGMENT -
4
Blueprint
The Company will work on
growing this vertical by expanding
its reach (increasing the dealer
network) and growing consumer
awareness (through branding and
advertisement initiatives).
ANNUAL REPORT 2015-16
l
41
