This explains how our
Dhanbad-based dealer
decided to grow from 600
sq. ft. to a 6,000 sq. ft.
showroom in 2014. Or how
a Bhiwani-based dealer has
grown from a 400 sq. ft.
outlet to three showrooms
in three towns across about
20,000 sq. ft.
There is something that
these canny traders know
that most people have
missed. That much of the
country’s tile purchase is not
coming from its metropolitan
cities; it is coming from Tier
2 and 3 towns. That much of
the country’s purchases are
not necessarily being drawn
from high-end districts; they
are coming from places you
won’t be able to find easily
on the map.
The beginning
And this is just the beginning.
India’s ‘Housing for All’
programme proposes to
build six crore houses by
2022 – four crore of them in
rural and two crore in urban
India.
The ‘Swachh Bharat
Abhiyaan’ intends to build
six crore toilets in 4,041
statutory towns by 2019.
The ‘Smart City’ initiative will
be implemented, the first
phase of development in 20
cities.
The Atal Mission for
Rejuvenation and Urban
Transformation (AMRUT) has
undertaken the development
of 500 cities.
The Pradhan Mantri Awas
Yojana (PMAY): Most States
have signed MoUs to
implement six mandatory
reforms, with a spillover into
the construction sector.
Looking ahead
At Kajaria Ceramics, we
intend to do what we
have always being doing
- add capacity at different
locations, widen our product
range with aspirational
designs and novel sizes to
widen applications, deepen
our presence across Tier I,
II and III towns, rejuvenate
product display at dealers’
showrooms and strengthen
our recall by increasing our
brand spend.
For all those seeking growth
in our prospects, the
bottomline then is that we
are betting big on India.
The management
Joint Managing Director
Much of the country’s
purchases are not
necessarily being drawn
from high-end districts;
they are coming from
places you won’t be able
to find easily on the map.
ANNUAL REPORT 2015-16
l
27
Mr. Rishi Kajaria
