Challenges
Counter measures
Benefits
Depressed market resulting
in a subdued offtake and
pricing pressure
Introduced new tile sizes
- 30x120 cm with 8 mm
thickness in wall tiles and
13x80 cm in floor tile
segment (a first in the Indian
market)
Created dealer excitement
and improved offtake
Increased competition as
more than 20 new factories
commenced operations
Increased capacity has led
to faster deliveries to dealer
Part of the cost reduction
achieved during the year
was passed on to customers
Increased product offtake
Leagues ahead
Kajaria’s glazed vitrified
tiles sales volumes are
more than 2x of its
closest competitor
Sales volume
(million square metres)
13-14
5.69
14-15
8.41
15-16
10.67
Sales value (
`
crore)
13-14
305.17
14-15 15-16
2
Facilities
Divisional
Snapshot
12.3
Capacity
(MSM)
8
Sizes
621
Gross sales,
2015-16
(
`
crore)
550-1100
Price range
(
`
per SQM)
468
Designs
23
Contribution to
consolidated
topline
(%)
502.76
621.45
ANNUAL REPORT 2015-16
l
39
