growth
“Small towns.Where
The big story is that we have grown in some locations people
have scarcely heard of: Karaikur (2), Karur, Tirupur, Madurai (2)
and Coimbatore (2).
Interestingly, this journey commenced with an emphatic ‘No!’.
Our Kajaria dealership application was rejected in 2001.
The official reason: “Your location and shop do not aspire
confidence.”
After persistence, I was enlisted as a dealer.
The reject of yesterday became Kajaria’s No. 1 dealer for three
years in a row.
We grew for two reasons: Kajaria focused on value-added tiles
when competition rolled out commodity; we never needed to
turn a customer away for want of stock.
This explains why even though we stock tiles of various brands,
Kajaria outsells each brand in every store, accounting for more
than 40% of our turnover.
We intend to delve deeper - into Hosur, Vellore and Karunvelli in
18-24 months.
‘Status quo’ is not an option when you have Kajaria as a partner.
S. Muthuraman,
Lakshmi Ceramics, Coimbatore
The big story with us is not that we grew from a single
store in Coimbatore to nine showrooms across Tamil
Nadu.
KAJARIA
OUTSELLS
EACH BRAND,
ACCOUNTING
FOR MORE
THAN 40%
OF OUR
TURNOVER.
16
l
KAJARIA CERAMICS LIMITED
