Kajaria | Annual Report 2015-16 - page 9

hi!.”
Neeraj Agarwal,
Yash Tiles & Sanitary House, Faridabad
Nine years later, the reverse is true: I only sell tiles. I only sell
Kajaria.
I started stocking some tiles because I believed that a marble buyer
would also need tiles. When I realised I was wrong my showroom
was the first in Faridabad to make the transition.
Within a year, my multi-brand outlet turned into a single-brand
store. And from a single showroom (2,000 sq. ft.) in 2009 we
expanded to eight showrooms (22,000 sq. ft.).
Yes, eight.
People ask me, ‘What makes Kajaria different?’
I say, ‘
Saab
… everyone makes tiles, but Kajaria treats its dealers like
partners.’
Prompt decision-making. Direct access to decision-makers.
Faster product delivery. Lucrative schemes. These are some of
the attributes that make Kajaria unbeatable. For instance, in 2016,
Kajaria took 600+ dealers to Pattaya for an all-expenses paid trip.
Kamaal hai saab
.
The tile market in Faridabad will continue to grow over the next
decade even as Gurgaon is saturated. Faridabad has vast land
tracts yet to be developed – MNCs, BPOs and other IT/ITeS
companies are setting up shop here – that will catalyse residential
development. With the government pushing for affordable
housing, a number of residential projects are expected to emerge.
I am at the right place at the right time - with the right partner.
Koi tension nahi.
When I went into business, selling marble flooring was
my mainstay; tiles were just an add-on.
ANNUAL REPORT 2015-16
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