Kajaria | Annual Report 2015-16 - page 12

“Jo dikhta hai, wo
Today, tile purchase is a family affair. Separate rooms, separate
tiles. Everybody comes to the shop. They look at
bees-o
variants
(multiple varieties).
We need to work with a tile company that produces innumerable
designs.
Kajaria, who else?
From
`
25 per square ft to
`
150+ per square ft. Besides, we never
had to propose a compromise ‘
Saab,
this tile is not available, why
don’t you see this one. It is equally good.’
Things came to a point where we could not showcase all the
designs. So we moved from a 600 sq. ft. store to 6,000 sq. ft. in
2014.
A Galaxy store dedicated to Kajaria in Dhanbad. Yes sir, Dhanbad.
Because Dhanbad is not the same it was a decade ago. Because
people here have money. Because everyone wants a beautiful
home.
Jahaan dekho tiles. Mosaic maano khatam.
So we are opening one more 5,000 sq. ft. showroom in 2016.
Jo dikhta hai, wo bikta hai!”
Naresh Gupta,
Sirjee,
earlier, the customer would be accompanied
by the
mistri
at our
dukaan
. We would show four
designs. They would select one.
WE NEVER
HAD TO
PROPOSE A
COMPROMISE
SAAB,
THIS
TILE IS NOT
AVAILABLE
10
l
KAJARIA CERAMICS LIMITED
New Tile Centre, Dhanbad. Kajaria dealer for more than two decades
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