buy them.”
The company taught people how to thrive when other brands
said ‘Just survive’.
Since 2000, we marketed flooring solutions (granite and marble).
Tiles were for time-pass. Covering about 700 sq. ft. in our 4,000
sq. ft. showroom.
Surprisingly, we noticed something. Kajaria outsold every other
brand.
Because of a wide range. Because quality was first rate.
Because we got a number of architects, engineers and masons
recommending purchase.
We soon ran short of place. We opened a 25,000 sq. ft.
showroom in 2009. With 5,000 sq. ft. dedicated to Kajaria
products (more than the size of our entire previous property).
And in 2011, we launched another 13,000 sq. ft. showroom in
the heart of Ernakulum (Kajaria products occupying a third of the
area).
The result is that there is at least one truck or container-load of
Kajaria products in our godown every single day.
You know why?
Because, we don’t have to create awareness. Kajaria does it.
Because, we don’t have to promote the brand. Decision
influencers do it.
Because, we don’t have to sell Kajaria tiles. People buy them!
Eldho Varghese,
Rajasthan Marbles, Ernakulam
Kajaria is a destiny transformer.
ANNUAL REPORT 2015-16
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