We started with marble and granite items and then moved to
tiles. We were aware that Kajaria enjoyed top-of-the-mind recall
in the geographies of our presence. What clinched the deal for
us was its eye-catching product catalogue. The result: we were
the first to introduce Kajaria to Bhiwani in 2004.
Managing the portfolio was never a challenge; managing
the growth was. In Bhiwani, our showroom space more than
quadrupled – from 1,200-sq. ft. to 5,500-sq. ft. in 2016.
The unique Kajaria feature is its standby-itiveness. We had
committed to supply a consignment of 20x20 cm tile that Kajaria
had discontinued manufacturing. Our inventory fell short by
about 2,000 boxes.
Kajaria rolled a batch specially for us.
We looked at doing what we did in Bhiwani elsewhere. We
opened a 3800 sq. ft. showroom in Charkhi Dadri. And an even
bigger 10,000 sq. ft. outlet in Panipat.
The largest store.
My agenda is clear. Wherever I see income and lifestyle growth, I
will entrench the Kajaria flag there!
Surendra Sangwan,
Rajasthan Marble and Granite Industries, Bhiwani
We operate from a small town - Bhiwani, Haryana. We
don’t have a KFC or a McDonald’s in Bhiwani… But we
have a Kajaria!
WE OPENED
A 3800 SQ. FT.
SHOWROOM IN
CHARKHI DADRI.
AND AN EVEN
BIGGER 10,000
SQ. FT. OUTLET IN
PANIPAT
ANNUAL REPORT 2015-16
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