new
“Kajaria
openedmy eyes to a
I launched my first multi-brand tile outlet across 600 sq. ft. in
2002.
Interestingly, Kajaria tiles moved fast. From 400 boxes per month
(2004) to 2,000 boxes per month (2010) to 12,000 boxes per
month (2015).
Because of an extensive range (sizes, designs, price points).
Because Kajaria never over-populated the district with dealers.
Because whatever was there in the catalogues was always
there in the warehouses.
Because Kajaria never dumped material.
In February 2016, I opened a 9,500 sq. ft. showroom. Dedicated
to Kajaria products (including sanitaryware). Ninety days in,
I stocked material worth
`
1.50 crore. I marketed the entire
consignment in less than 60 days.
I plan to open another 3,000 sq. ft. showroom soon. Not bad for
a dot on the map with no more than 50,000 residents.
Sandeep Sharma,
Sharma Tile Emporium, Chirawa
A 9,500 sq. ft. tile showroom in Chirawa.
Jee haan
,
Chirawa, Rajasthan.
FROM 400
BOXES PER
MONTH
(2004) TO
12,000
BOXES PER
MONTH
(2015).
12
l
KAJARIA CERAMICS LIMITED
