Product segment
Ceramic
wall andfloor tiles
Product
Ceramic tiles, because of their high
porosity, result in a stronger bonding
with walls and also provide consumers
with a choice of colours and finishes
suiting tastes and requirements.
Further, digital printing technology
and a prevalence of large-format tiles,
have gained ceramic tiles a significant
market share from natural marble
and granite, sidelining them to wall
cladding in the lift and lobby areas of
residential apartments and high-rise
buildings. Ceramic tiles are also being
increasingly used in exterior walls,
replacing stone tiles, terracotta tiles
and natural stones among others
Kajaria’s presence
Kajaria’s ceramic division has been its
key product segment for more than two
decades. The Company manufactures
wall and floor tiles in diverse sizes,
designs and finishes, which addresses
all customer segments.
The Company possesses a cumulative
24.20 MSM ceramic tile manufacturing
capacity across four facilities, offering
customers one of the largest ceramic
wall and floor tile range (11 sizes and
790 designs). Its contemporary digital-
printing machines have widened the
product range with novel finishes
(stone, wood and natural stone).
Kajaria’s wall tiles are manufactured
in Gailpur and Vijaywada (Vennar);
floor tiles are produced in Sikandrabad
and Morbi (Soriso). The Company also
outsources ceramic tiles from quality-
conscious manufacturers in Morbi,
Gujarat.
Key events, 2012-13
Expanded capacity at Soriso unit,
commenced production adding to
business volumes
Operated Gailpur unit at higher-
than-label capacity by reducing the kiln
firing cycle time, following an alteration
in the raw material mix
Installed two digital printing
machines at Gailpur to increase the
production of value-added tiles
Installed a heat recovery system
in the spray drying section at
Sikandrabad, resulting in energy
savings
Launched value-added digital
product in 30x60 cm
2
and 30x90 cm
2
sizes
Strengthened product display
management; added new showrooms
and renovated existing showrooms
“Our blueprint for
2013-14 focuses on
growing business
profitability by increasing
our topline with a larger
volume of value-added
tiles and reducing
expenditure through
various shop-floor
initiatives.”
- Chetan Kajaria, Joint Managing
Director
Kajaria’s digitally printed tiles
accounted for 30% of the ceramic
tile production in Gailpur.
4
24.20
11
790
225–
1,000
Manufacturing
locations
Capacity (MSM)
Sizes
Designs
Price range
(
`
/ sq mt)
32
Kajaria Ceramics Limited
Annual Report
2012-13
25
YEARSOF
WORKINGWITH
ANATTITUDE
CELEBRATING
