than greenfield/brownfield capacity
addition leading to a relatively
higher return on acquisition related
investment
The result:
Revenues from JV units
increased from 5% in 2011-12 to 18%
in 2012-13.
From a time when people scoffed at
this outsourcing arrangement to a
point when it is integral to Kajaria’s
existence.
Attitude makes the difference.
Jaxx Vitrified
acquired the assets
of a 2.60 MSM
polished vitrified
tile unit in April
2013
Business partners
Period
Location
Capacity
Product
Going ahead
February, 2011
Morbi, Gujarat
2.30 MSM further
expanded to 4.60 MSM
Floor tiles (60x60
cms)
To install a digital
printing machine in
April 2013
Soriso Ceramic
April, 2012
Vijaywada, Andhra
Pradesh
2.30 MSM (brand new
plant with digital printing
machine)
Value added wall
tiles (30x45 cms and
30x60 cms)
To increase 15%
capacity by May 2013
Vennar Ceramics
January, 2012
Morbi, Gujarat
3.10 MSM (brand new
plant)
Polished vitrified tiles
(60x60 cms)
Acquired the assets of
a 2.60 MSM polished
vitrified tile unit in April
2013
Jaxx Vitrified
October, 2012
Morbi, Gujarat
2.70 MSM (brand new
plant)
Double-charge
polished vitrified tiles
(60x60 cms)
Operate to maximise
capacity utilisation
Cosa Ceramics
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