Noattitude, nostrengths.
Itall startshere.
Brand:
The word ‘Kajaria’ stands
for more things than most people
would imagine. Unquestionable
product quality. An ethical way of
doing things. The uninterrupted
ability to launch attractive
designs. The ability to grow its
dealer family. Over the last 25
years, the Company invested
significantly in brand building,
one of the highest in its sector.
Manufacturing presence:
In a
business where proximity to
markets translates into lower
logistical costs and an ability to
service demand upturns with
speed, Kajaria is a pan-India
multi-location manufacturer. The
Company has captive capacities in
North India and majority stakes in
manufacturing units in West and
South India.
Product diversity:
Kajaria prides
on its ability to permute and
combine - sizes, designs and
finishes across ceramic and
vitrified segments and price
points - with the objective to
present just what customers need.
It addresses a range of customers
across the entire value pyramid
– ceramic (wall and floor) and
vitrified (polished and glazed) –
that makes it possible to address
every demand type. It has more
than 700 SKUs in the ceramic tile
segment and more than 300 SKUs
in the vitrified tile segment.
Attitude @ Kajaria
25
YEARSOF
WORKINGWITH
ANATTITUDE
CELEBRATING
20
Kajaria Ceramics Limited
Annual Report
2012-13
