Vitrified tiles were
fast emerging as the
preferred flooring
tile.
Kajaria strategically selected to
watch the trend being played
out - with patience, with caution,
with prudence. And as vitrified tile
demand grew significantly y-o-y
since 2001, Kajaria decided to
import only in 2005.
And when Kajaria was convinced
of the future of the vitrified tiles in
India, the Company embarked on
direct manufacture, starting 2010.
With a difference.
Most companies would have
augmented their capacity in a
phased manner, Kajaria, was driven
by the urgent need to seize the
day – it commissioned 11 MSM
vitrified tile capacity in only 24
months.
Most companies would have
chosen to consolidate its business
thereafter; Kajaria acquired three
vitrified tile units adding 8.4 MSM
in the following 12 months.
And yet again, Kajaria proved its
conviction that supply would not
merely address prevailing demand;
it would create it.
The result:
Kajaria’s vitrified tile
volumes scaled from about 3 MSM
in 2006-07 to 20 MSM in 2012-13.
The laggard emerged as the leader
… in only nine years.
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