Butdetermined
tocreatea
manufacturing
showpiece.
In the tile industry, incremental
capacity creation to service the
demand of the day is a usual
response.
At Kajaria, we walked the road less traveled. We
were convinced that additional supply would not
merely service existing demand, but would create
it.
The Company invested for tomorrow. In 1998, it set
up a 6 MSM greenfield unit on a 108-acre plot in
Bhiwadi whereas its Sikandrabad unit occupies 28
acres.
Besides, the game extended beyond mere
capacity; the Company invested in state-of-the-
art Monoporosa (single-firing) technology and
equipment from Sacmi Imola (Italy).
Kajaria invested
`
1100 million, when its turnover
was
`
1300 million, in India’s best tile plant.
For a company whose strategic vision commenced
with scale and quantity, the achievements soon
manifested in terms of variety and quality. Now,
Kajaria manufactures ceramic wall and floor tiles
as well as polished and glazed vitrified tiles; the
Company delivers a significantly higher proportion
of first-quality tiles than the industry standard,
translating into greater customer preference and
value-addition.
Subsequent brownfield expansions enhanced
Bhiwadi’s capacity to 20 MSM, positioning it as the
largest tile unit in a single location.
The result:
Kajaria has cemented its reputation
as India’s most respected tile brand. Bhiwadi
contributed more than 40% to the Company’s
topline in 2012-13.
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